Email marketing enhances with the ROI rate of 4400% on investment (44 dollars return for every dollar invested). There is nothing more absurd than saying that this aspect of email marketing is becoming obsolete. If you read an article titled “Email Trends No one is talking about”, it is true that this is one of the most used techniques during the calendar year. The vacation period is the time to make the most of it. You can look at the following email marketing tips because they could easily help you increase your vacation sales.

Enhance the Application of Video Content

Everyone understands how the images, colors, shapes, and items that are related to Christmas. However, writing down those elements into texts is way much more difficult. Instead, we should try to turn this Christmas euphoria to your advantage by supporting a movie or at least a GIF. In fact, putting a movie (along with the word movie in the subject line) in an email can improve your CTR (click-through rate) by 20%.

Use Email in a Combination With SEO

No matter how well you produce persuasive emails, the effort you put into the email will not be enough to generate the revenue you want. You can see that your email marketing is only a part of your overall digital marketing and advertising program, which means that it should always be considered as such. It also means that to reach its full potential, you need to be sure to listen to some other regions of interest. According to the experts of the renowned Australian digital agency Agseosydney, your email program should work with your SEO and PPC campaigns to achieve optimal results.

Create Responsive Design

In online design, minimalism and responsiveness are two great trends, but a fantastic number of people still do not use exactly these principles for their mailings. Remember that more people access their email through the phone than through the PC, which means you want to make sure that your email is compatible with different platforms. This is true if you use videos, gifs, or graphics in your emails. As a result, you want to optimize these formats for different screen sizes and carefully monitor how each of these changes affects your download time.

Influence the Advanced Targeting

The reason why profits are much higher during vacations is that people feel guilty about spending large amounts of money on their pleasure. In this case, you need to keep focus on the data you’ve collected so far. It would help if you also found a way to turn it to your advantages. Do you remember the woman or man who visited your website a few months ago without buying anything? But in return, you want your great data analysis to be at its best.

Send Emails Away

Ultimately, all these strategies serve to improve your vacation income and provide you with some extraordinary long-term consequences. Once a person has purchased from you, they have about 27% chance of coming back alone, given their mail plan during the vacation period This means that using your mail plan during the vacation period creates a feeling that you can easily attract returning customers, and because you understand that returning customers are the backbone of any successful business.…