Instagram is a rapidly growing online platform that currently has about 500 million daily active users. The social network started as a photo and video sharing application. With time, it has become one of the most beneficial tools in social media marketing. There are many brands and businesses on Instagram. Every one of them wants to reap the benefits of Instagram for their product or service. To generate sales, it is essential to know how to tap into the benefits of marketing via the network. Whether you are looking to improve an already existing business account or you are thinking of setting one up, here are some tips on how to market on Instagram.
Upload Good Content
Posting great images and videos is one of the significant steps to capitalize on your Instagram space. Ensure that the pictures and videos you post to promote your brand are captivating. Capturing the attention of your audience is the first step to adding them to your sales funnel. Make use of filter technology and proper lighting to create stunning graphics that are certain to attract potential customers and promote sales. Make your videos brief but descriptive and memorable. Limit your posts and captions to only what is essential. Keep them short, compelling, and meaningful. This will increase your conversion rate and engagement.
Post at the Right Time
It is important to know when it is best to post to capture your target audience. There are times of the day when you’ll engage more users simply because they are on their social media accounts at that time. Early morning could work well since many people check their phones when they wake up. It is also wise to save the best content and product advertisements for days of the week, like Thursday and Friday, when people are not very engaged. Take note of the optimal posting times based on your industry and target audience.
Keep Track of Trends
To be more relevant, you should keep up with the trending issues and hashtags within Instagram. Your posts should include trending topics or should be included in them for your posts to reach as many people as possible. Use stories and pieces that are interactive, and this will build your customer relations. This is healthy for the business because it ensures customer satisfaction. Employing a digital marketer or social media influencer will help because their work is to keep up with the current trending topics.…